JEFF

LAVA

Stage Production Consultant

A live concert scene featuring musicians on stage surrounded by orange and white stage lights. One musician is playing an electric guitar and singing into a microphone. The background displays a bar and fans in silhouette at the front of the stage.
A stage with bright purple, blue, and white lights creating a vibrant atmosphere, showing an audience watching a performance or event.
Musicians performing on stage with a colorful, geometric light display in the background.
A live rock band performing on stage with large illuminated letters spelling 'WAS' in the background. The stage is lit with bright lights and smoke, and the audience has hands raised.
A live rock band performing on stage with large illuminated letters spelling 'WAS' in the background. The stage is lit with bright lights and smoke, and the audience has hands raised.
A performer singing into a microphone on stage with bright lights and LED screens in the background, holding a cloth, wearing a sleeveless shirt and shorts, with a tambourine attached to the mic stand.

Every Great Show Begins with a Vision

Expert consulting in stage design, production planning, and creative direction; from concept to curtain call.

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Decades Behind the Curtain

With extensive experience in professional stage production, Jeff brings a deep understanding of what it takes to transform a creative vision into a fully realized live performance.

From intimate black box theaters to large-scale touring productions, Jeff has guided teams through every phase of the production process, combining technical expertise with an eye for design that makes audiences remember the moment long after the final bow.

Jeff’s consulting practice offers personalized, hands-on guidance for producers, directors, and creative teams who want to elevate their productions without the guesswork.

Music concert stage with vibrant pink and white lighting, performers including a singer and guitarist, and a crowd in the foreground.
A live music concert featuring a band on stage with large illuminated letters spelling "WWS" behind them, colorful stage lighting, and a crowd with raised hands in the foreground.
A woman with curly blonde hair singing into a microphone on stage, surrounded by three women with dark curly and straight hair and a woman with red hair, all in dark clothing.
A male singer in a suit stands on a sparkling platform with large angel wings projected on the LED background, performing on a brightly lit stage with colorful lights and screens
Silhouettes of four musicians performing on stage with a curtain backdrop, backlit to create shadows, during a concert.
Person operating a DJ or music equipment in front of illuminated curtains.

Production Services

Consulting & Advising

Strategic guidance at every stage of your production. Whether you're launching a new show or troubleshooting an existing one, Jeff provides expert insight to keep your production on track and on vision.

  • Production strategy & roadmapping

  • Creative direction review

  • Budget & timeline consultation

  • Vendor & crew recommendations

  • Risk assessment & problem-solving

A man in a gray suit holding a microphone stands on a platform made of cardboard or foam boards. There is a large illuminated rectangular ceiling panel above him, casting bright white light. The environment is dark and foggy, possibly an indoor event or performance space.
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Testimonials

  • A live concert with a band performing on stage, illuminated by colorful lights and visual effects projected on a large screen behind them, with an energetic audience in front.

    "Jeff, is the grand Puba of Lighting"

    -Keifer Thompson, Thompson Square.

  • A woman with blonde hair singing into a microphone on stage, pointing with her right hand.

    “Jeff, makes flash lights look good."

    -Natalie Grant.

  • Performer with arms raised on stage during concert, audience reaching out, in a venue with warm lighting and a fiery background on a large screen.

    “This motherf*** eR is the sh**!”

    -JellyRoll.

Design Process

From early concept sketches to technical riders, Jeff helps shape the visual and logistical blueprint of your production, ensuring your creative goals are achievable, beautiful, and audience-ready.

  • Stage design concept development

  • Technical production planning

  • Lighting & scenic direction

  • Load-in & rehearsal scheduling

  • Through renderings

  • Programming & rehearsals

  • Live show execution

Physical Sketch

Set Design

Cad Design

Lighting Design

Full Rendering

A live concert with a band playing on stage, pyrotechnics shooting flames, and an animated backdrop with trees and a sky, surrounded by vibrant stage lighting.

Live Show

The Work

A live concert with a band performing on stage, bright lighting effects, and a large audience watching.
A live music concert on a stage with bright red and white lights, musicians playing guitars, and a large LED screen showing visual effects in the background.
Performer on stage with DJ booth, bright stage lights, and a crowd cheering and taking photos at a concert.
Musician playing guitar on stage with blue lights, wearing sunglasses and a hat, large black and white photo of a man in a hat projected on screen behind him, drum set visible.
A band performing live on stage with multiple musicians, colorful lights, and large digital screens in the background.
A stage with performers and large screens displaying the word 'HELP' at a concert or event.
A large stage at a concert or event with vibrant green, blue, and white lighting effects, multiple screens displaying visuals, and an audience with glow sticks. The digital control consoles and equipment are visible in the foreground.
A vibrant outdoor music festival stage at night with colorful lights, smoke effects, and a crowd of attendees in front.
A live concert with flames and smoke effects on stage. Musicians are performing with a crowd watching.
A band performs on stage during a concert with bright yellow and white lights, an audience taking photos, and a lead singer in a plaid shirt at the center.
A black and white portrait of a man with glasses, long wavy hair, a beard, and mustache, wearing a dark shirt, against a plain light background.

About Jeff Lava

Some people spend years searching for their calling. Jeff Lava found his the moment a curtain dropped.

At his first concert — Supertramp and Cheap Trick — something clicked. The lights, the energy, the way a room full of people could be transformed in an instant. He was hooked, and never looked back.

What Jeff later learned was synesthesia — a natural ability to see music as vivid visuals — became his greatest professional asset. That instinct drove him from Toronto to Nashville straight out of high school, touring with bands and building a career that would take him around the world.

Over three decades, Jeff has lit up stages from China, to India, to South America. Jeff worked alongside multiple Grammy Award-winning artists, along with former President George W. Bush. Jeff has also earned Emmy and VMA nominations along the way.

For 15 years, he led a production designs firm specializing in music videos and large-scale global concerts. Today, Jeff brings that same creative vision and 30+ years of expertise to enterprise clients who demand world-class results.

Nashville is home — where he lives with his two daughters and where every new project begins.

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